Bupa ‘Future of Care’

Director | Commercial | 2025

Healthcare provider and insurer Bupa needed to unite their 82,000+ global employees behind a long-term transformation strategy - ‘Savannah27’. But the only people likely to get excited about corporate strategy are the ones who wrote it to begin with, so we needed a fresh approach.

That’s why we chose three real-world projects exemplifying what ‘Savannah27’ is all about, and turned them into a short explainer films using humour, playful metaphors, and tactile production design to make them human and relatable.

The result was a series that helped Bupa employees not just understand Savannah27, but feel proud to be a part of it. It resonated so strongly internally, that Bupa are now exploring a public release!

• Key Credits

  Writer/Director: Hayden Flynn
  Producer: Manon Davenport
  Production Supervisor: Steffie Horn

  DOP: Akilan Shiyyali
  Editors: Najeeb Khalid, Lucas Renelleau
  Animators: Ravi Chauhan, Iori Fukushi
  Graphic Designer: Leesh Li

  Production Company: RD Content
  Client: Bupa

1 - Genomic Health

2 - Artificial Intelligence

3 - Mental Health